vicoffroad_usa

Our Story

Vicoffroad was newly introduced to the U.S, but our story begins much earlier than that.

The origins of Vicoffroad can be traced back to the great outdoors in marvellously diverse NSW, Australia, on exciting off-road driving tours, where our founder met the nation's 4WD community, and where 4x4 accessories were often wreaked due to extreme conditions.

His experiences in the tours unveiled a depressing fact that the parts from the shelves of the retail chain or the local shop were costly and more importantly, cannot withstand the intrusion of inclement weather or the rigorous testing of adverse environment. "Only the top 4x4 accessories that meet the needs could survive", concluded by our founder. To allow the community to enjoy affordable but rugged 4x4 accessories, he established a close relationship with the local manufacturers that provided aftermarket products for top companies, particularly the off-road auxiliary lighting solutions with LED light technology. He then followed the trend to start selling automotive accessories through clicks-and-mortar integration, which was warmly welcomed by the 4x4 community.

In 2010, to meet the increasing demand and implement brand strategy, Vicoffroad Pty Ltd was officially launched . Based on the philosophy of “commitment to the customer, quality and fair pricing”. Vicoffroad Australia adopted the Omni-channel approach to sales that focus on providing a seamless customer experience in purchasing virtually all 4x4 accessories whether our client is shopping online or in a brick-and-mortar store. This move has brought us closer to the 4x4 community. Furthermore, Vicoffroad has been endeavoring to optimize the supply chains, to partner with suppliers of the best brands in the industry on categories that include but not limited to recovery gears, auxiliary LED lighting, caravan parts, and cargo management accessories to make sure you get the most out of your outdoor experiences.

Today, "DO IT ON ALL FOURS" is not just a slogan; it is a source of our pride! Vicoffroad will continuous to uphold business integrity to bring valuable and excellent service to all 4x4 lovers!
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